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How industries make our weight loss journey harder

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If you´ve ever asked yourself why you can´t lose weight? why you can´t keep that weight off? or why is it so hard to lose weight and sustain the results then you need to continue reading.

There are different factors that come into play when you want to lose weight and each of them makes everything harder for you. It´s not your fault and it´s not as easy as “eat less – move more”.

Fat loss is simple but not easy, and no one seems to pay attention to the most important element you need to have in place to achieve your goal, your habits and mindset.

The best way to start your weight loss journey is by realizing that it´s a lifestyle change, you need to develop good habits that are going to make it effortless to sustain your results. One of the habits is to make healthier food choices and here is the biggest problem, even when all of us know which foods are healthy and which are unhealthy you may be making the wrong choices one after another without knowing why you are not able to make the right choice for at least one time.

The reason is because companies are making it harder and almost impossible for you to make the right choice, food is everywhere and most of the options are unhealthy, sweets, junk, processed and fast food, food you can grab and go, that is convenient and cheaper so if you´re surrounded with this unhealthy foods at every moment it´s not surprise that you keep eating it.

Other reason why is the chemicals on those processed foods turn on the reward center on your brain so every time you eat them you feel good and you get addicted to that feeling, every time you feel down, depressed, stressed or angry you grab some unhealthy foods to make feel better and if we add to this that some chemicals added to them are used to enhance flavors, make food taste better and also create addiction it´s harder to avoid them. Research shows that these foods create addiction the same way alcohol and cigarettes do.

Companies want to sell so they create amazing marketing campaigns to make you think that you are buying healthier products when it´s not truth and they keep making packages and portions bigger. Also our relationship with food has changed, have you notice that when you´re bored, tired, feeling down, alone or watching tv you go for something to eat, which most of those times is unhealthy? This is a constant trigger of the feel good hormones and a habit we´ve created over time.

When you start making healthier choices you´re dealing with 2 problems, one the highly addictive sugars and chemicals on products that your brain will be asking for as cravings and then making a different choice.

The first days or weeks when you start avoiding this unhealthy foods it´ll be like hell, your brain wants those foods so you´ll have cravings and you can have anxiety, looking for a way to substitute unhealthy foods for healthy options that could make you feel good and activate the reward center is good option but it´s hard to do, you can have some almonds or nuts which are great for your brain.

The hardest part is dealing with your mind, every time you make a different choice you´re getting out of your comfort zone and your brain hates to be uncomfortable so it will work hard to get you back to your old choices.

What you can do here is, every time you make a healthier choice that´s going to be a new habit you need to stop listening to your mind, don´t pay attention just get up and do it. Thoughts like: you´re too tired, those cookies are cheaper, start tomorrow, you don´t have time today and any other you can think of which are just making you procrastinate stop them. Stop them right now don´t listen to them and continue with your new choice.

Have you followed a diet to lose weight? let us know what was the hardest food to avoid by leaving a comment down below and on Twitter.

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Pam

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